Go Against the Flow

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Go Against the Flow started with the simplest of goals – to let you know that the age-old question, ‘why do I pee when I cough, sneeze or laugh?’ is asked way more often than it should be. In fact, more than 1 in 10 of you experience this problem regularly (it’s called incontinence!). The good news is – you can prevent it!

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THE TEAM

The Bureau

Who better to design awesome, eye-catching stuff for young women than... well... young women (and some guys)? The Bureau, is a Swinburne Uni super team of beyond-talented design students who let their creative, quirky and crazy ideas light up our web page and socials!

The A-Team

Go Against the Flow is proudly supported by the Continence Health Australia, a not-for-profit organisation and the national peak body for incontinence prevention, management, education, awareness, information and advocacy. 

Continence Health Australia promotes bladder and bowel control health. Incontinence is a common condition that, with the right help, can always be managed, treated and sometimes cured.

 

Jenny

A marketing and comms officer as well as registered division 1 nurse, Jen is a guiding force within our team.

She is a big fan of the outdoors, a brilliant balcony gardener (with quite the kale and spinach crop) and can string a few tunes together on her brand new guitar (that her dad found in a dumpster!). Jen is all about making a difference, and we're glad she's doing it with GATF!

MISSION STATEMENT

Our mission started with answering ‘why do I pee when I cough?’ and has become an uplifting movement that empowers young women to: Be Aware, Be Strong, Be Empowered – Go Against The Flow

CONTACT US

Send us all your best questions, ideas and stories, we’d love to hear from you!

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BE AWARE. BE STRONG. BE EMPOWERED.

Copyright © 2026 Go Against the Flow. All rights reserved. Privacy | Related Sites: Continence Foundation of Australia | InContinence in Confidence | Bins4Blokes | Continence Support Now | Pelvic Floor First